publication . Article . 2011

How to switch on and switch off semantic priming effects for natural and artifactual categories: activation processes in category memory depend on focusing specific feature dimensions

Dirk Wentura;
  • Published: 05 Mar 2011
“Semantic priming” refers to the phenomenon that people react faster to target words preceded by semantically related rather than semantically unrelated words. We wondered whether momentary mind sets modulate semantic priming for natural versus artifactual categories. We interspersed a category priming task with a second task that required participants to react to either the perceptual or action features of simple geometric shapes. Focusing on perceptual features enhanced semantic priming effects for natural categories, whereas focusing on action features enhanced semantic priming effects for artifactual categories. In fact, significant priming effects emerged o...
free text keywords: Experimental and Cognitive Psychology, Arts and Humanities (miscellaneous), Developmental and Educational Psychology, Psychology, Cognitive psychology, Phenomenon, Mental representation, Categorization, Semantic memory, Cognition, Response priming, Social psychology, Priming (psychology), Perception, media_common.quotation_subject, media_common
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