publication . Article . Other literature type . 2008

What Interactivity Means to the User Essential Insights into and a Scale for Perceived Interactivity

Oliver Quiring; Dominik J. Leiner;
Open Access
  • Published: 01 Oct 2008 Journal: Journal of Computer-Mediated Communication, volume 14, pages 127-155 (issn: 1083-6101, eissn: 1083-6101, Copyright policy)
  • Publisher: Oxford University Press (OUP)
Abstract
The selection and use of media depend largely on how users perceive such media. A central aspect of the “new media” is their interactivity, but how users perceive this phenomenon has rarely been researched. This study provides an in-depth investigation into the perception component of interactivity and develops a compact scale for its measurement. According to psychological approaches, practical uses (affordances) – not physical or technical characteristics – guide perception. While existing scales mostly measure whether the “interactive” technical features of devices or websites are noticed, our instrument is based on the affordances that interactivity provides...
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Subjects
free text keywords: Computer Networks and Communications, Computer Science Applications, Interactivity, World Wide Web, Phenomenon, Perceived interactivity, Weight measurement scales, New media, The Internet, business.industry, business, Perception, media_common.quotation_subject, media_common, Human–computer interaction, Computer science, Affordance
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