publication . Article . Other literature type . 2008

What Interactivity Means to the User Essential Insights into and a Scale for Perceived Interactivity

Oliver Quiring; Dominik J. Leiner;
Open Access
  • Published: 01 Oct 2008 Journal: Journal of Computer-Mediated Communication, volume 14, pages 127-155 (issn: 1083-6101, eissn: 1083-6101, Copyright policy)
  • Publisher: Oxford University Press (OUP)
The selection and use of media depend largely on how users perceive such media. A central aspect of the “new media” is their interactivity, but how users perceive this phenomenon has rarely been researched. This study provides an in-depth investigation into the perception component of interactivity and develops a compact scale for its measurement. According to psychological approaches, practical uses (affordances) – not physical or technical characteristics – guide perception. While existing scales mostly measure whether the “interactive” technical features of devices or websites are noticed, our instrument is based on the affordances that interactivity provides...
Persistent Identifiers
free text keywords: Computer Networks and Communications, Computer Science Applications, Interactivity, World Wide Web, Phenomenon, Perceived interactivity, Weight measurement scales, New media, The Internet, business.industry, business, Perception, media_common.quotation_subject, media_common, Human–computer interaction, Computer science, Affordance
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