publication . Article . Other literature type . 1981

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell; David F. Larcker;
  • Published: 01 Feb 1981 Journal: Journal of Marketing Research, volume 18, page 39 (issn: 0022-2437, Copyright policy)
  • Publisher: JSTOR
The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...
free text keywords: Marketing, Economics and Econometrics, Business and International Management, Business, Statistical hypothesis testing, Partial least squares path modeling, Observational error, Structural equation modeling, Statistical analysis, Chi-square test, Statistics, Common-method variance, Unobservable
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