publication . Article . Other literature type . 1995

Implicit social cognition: Attitudes, self-esteem, and stereotypes.

Mahzarin R. Banaji; Anthony G. Greenwald;
Open Access
  • Published: 01 Jan 1995 Journal: Psychological Review, volume 102, pages 4-27 (issn: 0033-295X, eissn: 1939-1471, Copyright policy)
  • Publisher: American Psychological Association (APA)
Social behavior is ordinarily treated as being under conscious (if not always thoughtful) control. However, considerable evidence now supports the view that social behavior often operates in an implicit or unconscious fashion. The identifying feature of implicit cognition is that past experience influences judgment in a fashion not introspectively known by the actor. The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology. Methodologically, this review calls for increased use of indirect...
free text keywords: General Psychology, Cognitive psychology, Self-esteem, media_common.quotation_subject, media_common, Implicit self-esteem, Social perception, Implicit-association test, Psychology, Social cognition, Cognition, Implicit cognition, Implicit attitude, Social psychology
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