publication . Other literature type . Article . 1988

The Dark Side of Self- and Social Perception: Black Uniforms and Aggression in Professional Sports

Mark G. Frank; Thomas Gilovich;
  • Published: 01 Jan 1988
  • Publisher: American Psychological Association (APA)
Abstract
Black is viewed as the color of evil and death in virtually all cultures. With this association in mind, we were interested in whether a cue as subtle as the color of a person's clothing might have a significant impact on his or her behavior. To test this possibility, we examined whether professional football and ice hockey teams that wear black uniforms are more aggressive than those that wear nonblack uniforms. An analysis of the penalty records of the National Football League and the National Hockey League indicate that teams with black uniforms in both sports ranked near the top of their leagues in penalties throughout the period of study. On those occasions...
Subjects
free text keywords: Sociology and Political Science, Social Psychology, Self, League, Aggression, medicine.symptom, medicine, Psychology, Clothing, business.industry, business, Film director, Ice hockey, Football, Social perception
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