publication . Article . 1989

Strategy Implementation as Substance and Selling

Donald C. Hambrick; Albert A. Cannella;
  • Published: 01 Nov 1989 Journal: Academy of Management Perspectives, volume 3, pages 278-285 (issn: 1558-9080, eissn: 1943-4529, Copyright policy)
  • Publisher: Academy of Management
Today's strategists are at no loss for concepts and techniques to help them formulate strategies. Over the past 15 years, consultants and academic researchers have introduced a variety of powerful and pragmatic tools for answering the question, "Where and how should we compete?" Tools such as industry and competitor analysis, portfolio models, product life-cycle theory, and internal strength and weakness analysis have gained widespread use.1 Many executives now express satisfaction with the methods used to derive their business strategies. But many of these "best-laid plans" are failing to see the light of day. Plans to innovate fizzle out after a series of task...
free text keywords: Marketing, Strategy and Management, Business and International Management
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