publication . Article . Other literature type . 2003

Trust and e-commerce: a study of consumer perceptions

Corbitt, Brian J.; Thanasankit, Theerasak; Yi, Han;
  • Published: 01 Sep 2003 Journal: Electronic Commerce Research and Applications, volume 2, pages 203-215 (issn: 1567-4223, Copyright policy)
  • Publisher: Elsevier BV
Abstract Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet. Trust is believed to be the key to these relationships. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a number of key factors related to trust in the B2C context and proposes a framework based on a series of underpinning relationships among these factors. The findings in this research suggest that people are more likely to purchase from the web if they perceive a higher degree of...
free text keywords: Management of Technology and Innovation, Marketing, Computer Networks and Communications, Computer Science Applications, Computer science, Perception, media_common.quotation_subject, media_common, Warranty, E-commerce, business.industry, business, Advertising, Risk perception, Word of mouth, The Internet, Market orientation, Underpinning
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