publication . Other literature type . Article . 2002
New Zealand, 100% Pure. The creation of a powerful niche destination brand
Annette Pritchard; R Piggott; Nigel Morgan;
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- Published: 01 Apr 2002
- Publisher: Springer Science and Business Media LLC
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publication . Other literature type . Article . 2002
New Zealand, 100% Pure. The creation of a powerful niche destination brand
Annette Pritchard; R Piggott; Nigel Morgan;