publication . Article . Other literature type . 1999

Rethinking the Value of Choice: A Cultural Perspective on Intrinsic Motivation

Sheena S. Iyengar; Mark R. Lepper;
Open Access
  • Published: 01 Jan 1999 Journal: Journal of Personality and Social Psychology, volume 76, pages 349-366 (issn: 0022-3514, eissn: 1939-1315, Copyright policy)
  • Publisher: American Psychological Association (APA)
Abstract
Conventional wisdom and decades of psychological research have linked the provision of choice to increased levels of intrinsic motivation, greater persistence, better performance, and higher satisfaction. This investigation examined the relevance and limitations of these findings for cultures in which individuals possess more interdependent models of the self. In 2 studies, personal choice generally enhanced motivation more for American independent selves than for Asian interdependent selves. In addition, Anglo American children showed less intrinsic motivation when choices were made for them by others than when they made their own choices, whether the others we...
Subjects
free text keywords: Sociology and Political Science, Social Psychology, Conventional wisdom, Interdependence, media_common.quotation_subject, media_common, Developmental psychology, Psychology, Social cognition, Ethnic group, Psychological research, Self, Personality, Social environment
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publication . Article . Other literature type . 1999

Rethinking the Value of Choice: A Cultural Perspective on Intrinsic Motivation

Sheena S. Iyengar; Mark R. Lepper;