publication . Other literature type . Article . 2003

Exploring motivations for consumer Web use and their implications for e-commerce

Jessica L. Joines; Clifford W. Scherer; Dietram A. Scheufele;
  • Published: 01 Apr 2003
  • Publisher: Emerald
Abstract
<jats:p>This study examines the influence of demographic variables and dimensions of motivational factors of two types of consumer Web use: percentage of weekly Web surfing time spent searching for product and service‐related information and online shopping and transactions. It combines data from two sources: a self‐administered survey of 59 undergraduates in an introductory communication course at Cornell University; and a mail/Web survey of 59 New York State residents who had reported subscribing to an online service in a previous mail survey. We found distinctively different patterns of relationships among demographics and motivational factors for the two typ...
Subjects
free text keywords: Variables, media_common.quotation_subject, media_common, Web survey, Socialization, Transactional leadership, Interactive control, The Internet, business.industry, business, Marketing, E-commerce, Advertising, Demographics
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publication . Other literature type . Article . 2003

Exploring motivations for consumer Web use and their implications for e-commerce

Jessica L. Joines; Clifford W. Scherer; Dietram A. Scheufele;