publication . Article . Other literature type . 1992

Servicescapes: The Impact of Physical Surroundings on Customers and Employees:

Mary Jo Bitner;
Open Access
  • Published: 01 Apr 1992 Journal: Journal of Marketing, volume 56, page 57 (issn: 0022-2429, Copyright policy)
  • Publisher: SAGE Publications
A typology of service organizations is presented and a conceptual framework is advanced for exploring the impact of physical surroundings on the behaviors of both customers and employees. The abili...
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: Marketing, Business and International Management
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Journal of Marketing
Article . 2018
Provider: Crossref
Other literature type . 1992
Provider: Datacite
Other literature type . 2018
Provider: Datacite
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