publication . Article . Other literature type . 2009

Social media use, perceptions of decision-making power, and public relations roles

Tom Kelleher; Marichris Diga;
  • Published: 01 Nov 2009 Journal: Public Relations Review, volume 35, pages 440-442 (issn: 0363-8111, Copyright policy)
  • Publisher: Elsevier BV
Public relations practitioners in this study who were more frequent users of social network sites and social media tools reported greater perceptions of their own structural, expert and prestige power. Forty of 115 members of a PRSA chapter responded to the survey request. In terms of day-to-day practice, the sample matched national samples of practitioners, with manager and technician questionnaire items loading on the exact same factors as in prior studies. However, those enacting predominantly manager roles did not differ significantly from those enacting predominately technician roles in social media use. This study points to the need for future research to ...
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free text keywords: Marketing, Organizational Behavior and Human Resource Management, Communication, Technician, Perception, media_common.quotation_subject, media_common, Social media, Public relations, business.industry, business, Social network, Political science, Prestige, Decision making power, Social psychology
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