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Recolector de Ciencia Abierta, RECOLECTA
Bachelor thesis . 2019
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
Bachelor thesis . 2019
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Desarrollo de marca e identidad corporativa Lecarn

descriptionPublicationkeyboard_double_arrow_right Bachelor thesis 01 Jan 2019 Spanish
Authors: Alcover Noguer, María;

handle: 20.500.14352/15154

Desarrollo de marca e identidad corporativa Lecarn

Abstract

En estos últimos años han proliferado las noticias relacionadas con la creación de carne en laboratorios a partir de células madre, por ello, el presente trabajo pretende crear un nueva marca que comercialice productos elaborados con carne in vitro. Tras el estudio en profundidad de fuentes bibliográficas y una investigación cualitativa y cuantitativa, se han ido desarrollando todas las partes qué componen el manual de identidad corporativa de esta nueva marca.

Keywords

Diseño gráfico (Ciencias de la Información), Vision, Naming, Mission, Publicidad, Misión, Lema corporativo, Identidad corporativa, Visión, Corporate motto, Ciencias de la Información, Relaciones públicas, 6114.01 Publicidad, Logo, Corporate typography, 655.26, Corporate identity, Values, Diseño gráfico, Tipografía corporativa, 659.1, Packaging, 659.4, Imagotipo, Lecarn, Corporate colors, Logotipo, Carne in vitro, In vitro meat, 5910.01 Información, Colores corporativos, Valores

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green