The second edition of Bucharest workshop aims to become an open platform for debating the relations between sacralization and profanation, as they are (inter)mediated by media and popular culture. The participants are invited to address issues such as: the mediatization of religion and politics; the mitologization of the journalistic discourse and the sacralization of a reality through it; the use of religious archetypes in media, advertising and popular culture with reference to non-religious figures and events; online religion and media; media rituals as means for both sacralization and profanation; religious/sacred secrets and their publicization; para-religions/invented religions/fiction based religions (as if religions).