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Strateji Krizi Yener Mi?

Does Strategy Beat the Crisis?
Authors: BİLKAY, Sibel;

Strateji Krizi Yener Mi?

Abstract

Ocak 2020 ayından itibaren dünyayı kasıp kavuran Covid-19 pandemisi ve ekonomik sonuçlarının göz önünde olduğu, havacılık sektöründe pek çok şirketin küçülmeye gittiği ya da iflas ettiği dönemde, düşük ücretli havayollarından Allegient Air, IndiGo, WizzAir ve Pegasus kar elde etmeyi başarmışlardır. Bu çalışmanın amacı, düşük ücretli havayolu taşıyıcılarının izledikleri stratejileri belirlemek, halihazırda daha az zarar etmek için uğraşan diğer havayolu işletmeleri için bir rol model önerisinde bulunmaktır. Çalışma kapsamında dünya üzerinde faaliyet gösteren en büyük 14 LCC havayolu işletmelerinin 1 yıl içerisinde meydana gelen hisse senetlerindeki değer artış/azalışlarına göre, kar edenler tespit edilmiş ve uyguladıkları örgüt yönetimi, satış ve operasyon stratejileri irdelenmmiştir. Elde edilen bulgulara göre, pandemi döneminde en çok kar eden havacılık işletmesinin Allegient Air olduğu tespit edilmiştir.

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Turkey
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Keywords

stratejik yönetim;sivil havacılık;low cost carrier;pandemi, low cost carrier, Pandemic, stratejik yönetim, sivil havacılık, Low Cost Carrier, Strategic Management, Civil Aviation, pandemi

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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