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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Archivio della Ricer...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Archivio della Ricerca - Università di Salerno
Part of book or chapter of book . 2007
Data sources: Archivio della Ricerca - Università di Salerno
Claim

Nuove tecnologie della Comunicazione d'impresa

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 01 Jan 2007 Italy Italian Publisher:Carocci Editore
Authors: DELLA VOLPE, Maddalena;

handle: 11386/4680878

Nuove tecnologie della Comunicazione d'impresa

Abstract

Il saggio approfondisce l'utilizzo di nuove tecnologie dell'informazione e della comunicazione nell'ambito della comunicazione d'impresa. In particolare vengono presi in considerazione gli aspetti della corporate image e del marketing attraverso il web.

The essay explores the use of new information and communication technologies in the context of business communication. In particular, it focuses on aspects concerning corporate image and marketing through the web.

Country
Italy
Related Organizations
Keywords

Economia, Comunicazione, Nuove tecnologie

  • BIP!
    Impact byBIP!
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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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