Marketing cultural.

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 01 Jan 2023 Spain Spanish Publisher:Observatorio Cultural de las Universidades Públicas Andaluza

Authors: Quero-Gervilla, María José;

handle: 10630/31370

Marketing cultural.

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Abstract

La revolución digital supone un gran reto a la vez que una gran oportunidad para las organizaciones culturales, que se enfrentan a un contexto que le brinda la oportunidad de romper con los formatos tradicionales para combinar de forma óptima los recursos culturales en un contexto de economía abierta.

Política de acceso abierto tomada de: https://www.observatorioatalaya.es/aviso-legal/

Country

Spain

Related Organizations

University of Malaga
Spain

Keywords

Cultura - Marketing, Innovación abierta en cultura, Actor engagement and audience development, Ecosistema cultural, Comunicación y cultura

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