The successive research paper is a business plan proposal for JANO RIDES, an e-Scooter rental shop situated in the coastal Village of Ferrel, in Peniche-Portugal. Inadequate public transportation between different villages and towns of Peniche municipality, and excessive usage of private cars by both locals and visitors, has culminated to perpetual noise and air pollution in the center of Ferrel, and all along the main coastal road to the town of Peniche. It is only for a very brief period that the busy commute to Baleal, the most touristic beach of Ferrel, was interrupted, and it was due to none other than the coronavirus pandemic. Peniche as a coastal destination, and as a world-renowned surfing destination, has a long way to ameliorate in its sustainable tourism development, and especially, in the area of transportation. The ever-changing scope of tourism, and the needs of travellers, propels destinations to adapt and evolve. Sustainable development is becoming the foundation on which businesses are built, and its pillars, the environment, economy, and society, are what they thrive off of. The theoretical positioning of the following paper is assigned through the reimaging of the sustainability model from the old, which the three pillars are represented as equals, to one which clearly differentiates between the environment as the sustaining source, and the interactive systems of society and economy. The business plan hereon is not only a framework to meet the tourist demand for individualized transportation, but it also is an effort to demonstrate to the community that there are alternatives for movement around the municipality, that, if adopted by even a small portion of the inhabitants, will drastically change the ambience of the entire municipality of Peniche for the better, and set the tone for future generations to follow suit.