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Blockchain technology : a technology acceptance model (TAM) analysis

Authors: Kern, Alexander Günter;

Blockchain technology : a technology acceptance model (TAM) analysis

Abstract

Atualmente o Blockchain, ou “protocolo de segurança” é uma tecnologia inovadora que garante a partilha de valor online sem intermédio de terceiros. Por outras palavras, a tecnologia garante uma rede descentralizada e segura, assegurada pela criptografia e outros mecanismos consensuais, criando uma alternativa à confiança em bancos e outros players que atuem sob a economia partilhada. O estudo em causa tenta avaliar o atual “Nível de Conhecimento” na sociedade relativamente à tecnologia, considerado como um ponto fundamental para revelar todo o seu potencial socioeconómico. O mesmo, é baseado numa versão modificada do modelo Technology Acceptance Model (TAM), proposto por Davis (1989), que procura definir relações entre variáveis previamente definidas como: ‘Facilidade de Utilização Percebida’, ‘Utilidade Percebida’ e ‘Risco Percebido’ que preveem a intenção de uso do Blockchain. Isto é, afirmarse- á que um sistema é aceite caso seja visto como seguro, conveniente e útil. Um questionário relativo ao tópico foi partilhado entre uma amostra por conveniência, composta por jovens estudantes e profissionais. Os resultados revelam que cerca de dois terços dos indivíduos que compõem a amostra não estão cientes do tópico em causa. Identificou-se que a variável ‘Risco Percebido’ é aquela que significativamente melhor determina a intenção de uso, sendo que, a análise de regressão revelou relações significativas entre todas as variáveis utilizadas. Implicações académicas e de gestão foram formuladas após a análise dos resultados. Contudo, devido à natureza da TAM e à amostra por conveniência as conclusões gerais sobre a percepção da sociedade relativamente ao Blockchain são limitadas.

As of today, Blockchain is an innovative distributed ledger technology enabling the exchange of value online without the need of intermediaries such as banks or players of the shared economy. The technology provides a decentralized and trustless network, secured by cryptography and consensus mechanisms. The study attempted to assess the current ‘Level of Knowledge’ about the up-and-coming Blockchain technology throughout society, which is considered to be fundamental in order to unfold full socio-economic potential. Based on a modified version of the Technology Acceptance Model (TAM) by Davis (1989) the study sought to define relationships between self-reported variables such as ‘Perceived Ease of Use’, ‘Perceived Usefulness’ and ‘Perceived Risk’, ultimately predicting the ‘Intention to Use’ of Blockchain. An online questionnaire was designed and shared across a convenience sample population, comprised by young students and professionals. The results reveal that about two thirds of the sample population is non-aware of the topic at hand. The findings affirm overall significance and appropriateness of the tested constructs within the conceptual framework. A system will be accepted, if it is perceived as trustworthy, convenient and useful. ‘Perceived Risk’ was the most significant determinant in predicting intended use. Regression analysis revealed significant relationships among all the variables used. Managerial as well as academic implications about the outcomes of this study have been formulated. It should be noted, that due to the nature of TAM and the convenience sample, general conclusions about society’s perception are limited.

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Portugal
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Keywords

Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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