The Friendly village contest is an interesting case, which may serve to determine and interpret modern need in the development of local communities. It provides an overview of interesting projects, which result from the activity of local government, with the involvement of local leaders and groups of activists gathered around them. Despite their origin being closely connected to internal potential, in many cases the range of their influence (real and symbolic) extends beyond their location (municipality), which is consistent with the interpretations of modern rural revival processes in terms of neoendogenous development. The winners are judged on many aspects relating to the categories of impact and object use, local and supralocal context and their role in functional and social integration. Overall, they are assessed on their level of functional complexity in relation to various elements forming the social and material correlates of the settlement environment. The diversity in new rural infrastructure in relation to modern transformation is also interesting, as the tension between developmental priorities that can be illustrated as an opposition between “memory and identity” vs “here and now” is apparent. Both contexts form a complementary model of rural development. However, it is important to balance them in rural development, in order to form social consciousness that includes the historical sense of existence and the economic basis for functioning.