This article examines the legal regulation of artificial intelligence (AI) within the context of international trade. As AI technologies increasingly influence global commerce, the need for a cohesive legal framework becomes paramount. The paper explores existing regulatory approaches across various jurisdictions, highlighting the challenges of harmonizing standards to accommodate the rapid evolution of AI. It analyses key issues such as intellectual property rights, liability, while proposing recommendations for international cooperation and the development of comprehensive guidelines. By addressing the intersection of AI and international trade law, this article aims to contribute to the ongoing discourse on fostering innovation while ensuring legal compliance and protecting stakeholders' interests.