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Article . 2023 . Peer-reviewed

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Analyisis of Marketing for Export Products of Coconut Shell Charcoal Briquettes

descriptionPublicationkeyboard_double_arrow_right Article 22 Dec 2023Publisher:CV. Lenggogeni Data PublishingJournal:Business and Investment Review, volume 1, pages 91-96 (eissn: 2986-7347,

Authors: Muhammad Syafiqus Sauqy; Endang Iryanti;

doi: 10.61292/birev.v1i6.78

Analyisis of Marketing for Export Products of Coconut Shell Charcoal Briquettes

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Abstract

This research contains an analysis of the marketing mix strategy towards the export of coconut shell charcoal briquette products. This research, which uses a qualitative study method, aims to provide information to briquette charcoal business actors on the export potential of briquette charcoal with a marketing mix strategy approach and SWOT analysis results. The results of this study provide the convenience obtained in marketing briquetted charcoal products effectively and efficiently

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