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Questiones Publicitarias
Article . 2009 . Peer-reviewed
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Questiones Publicitarias
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Recolector de Ciencia Abierta, RECOLECTA
Article . 2014
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Recolector de Ciencia Abierta, RECOLECTA
Article . 2021
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https://dx.doi.org/10.5565/rev...
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Dipòsit Digital de Documents de la UAB
Article . 2009
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idUS. Depósito de Investigación de la Universidad de Sevilla.
Article . 2014
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A propósito de la publicidad institucional

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 31 Jan 2009 Spain Publisher:Universitat Autonoma de BarcelonaJournal:Questiones publicitarias (issn: 1133-6870, eissn: 1988-8732, Copyright policy )
Authors: Rey, Juan;

doi: 10.5565/rev/qp.112

handle: 11441/12978

A propósito de la publicidad institucional

Abstract

Se recogen aquí investigaciones realizadas en el contexto del proyecto I+D denominado "Estrategias de comnunicación socil de los organismos del Estado a través de la publicitdad instirucional", promovido y financiado por el Ministerio de Educación y Ciencia. Dichas investigaciones han sido llevadas a cabo por los miembros de los grupos de investigación UNICA (Unitat d'Investigació en Comunicació Audiovisual) de la Universitat Pompeu Fabra de Barcelona y MAECI (Métodos, Análisis, y Estrategias de Comunicación Empresarial e Institucional) de la Universidad de Sevilla.

Country
Spain
Related Organizations
Keywords

R&D, Research, Publicidad institucional, Investigación, i+d, Government advertising

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
gold