Undoubtedly, the traditional sectors are in not competitive position with other sectors in Industry 5.0 conditions. Digital companies receive better staff and get more money from the bank and have better possibilities for projects. But, what could do they to be more competitive in the digital Era? The main hypothesis is that “traditional” producers has to change their main activities to be competitive in the digital era. Thus, the paper research possible elements of their competitiveness based on Intelligent specialization strategies. Thus, the main results of the paper are focused on summarizing roadmap to competitiveness by smart specialization. Main instruments used in the paper are: literature review and case-study approach for analyzing the competitive instruments that textile companies could accept. Findings in the paper could be connected with the competitive growth theories.