This report sets forth the initial dissemination and communication strategy for the EU-funded eFORT project. Using a targeted and customised multi-channel communication approach, the plan contains specific strategies for both the overall project and each of the four demonstration sites (Spain, the Netherlands, Italy, and Ukraine). The report presents the initially identified and categorised target groups, the main messages and communication channels for the project and each demonstration site. The main target groups include local, national and international energy actors, technical and scientific communities, policymakers, and the general public. Specific communication channels, tools, and activities are identified, and their current status and execution plans with initial timelines are provided. Lastly, communication and dissemination KPIs are defined to provide a consistent framework for assessing the progress and success of the activities.