CONTENTS CHAPTER 1 .................................................................................................................. 7 Examining Nietzsche’s Notion of the Eternal Recurrence Res. Asst. Aybüke AŞKAR CHAPTER 2 ............................................................................................................... 23 Factors Affecting Profitability in the Banking Sector Assoc. Prof. Dr. Arzu Alvan BOZDERELİ PhD. Candidate Zikrullah ZALAND CHAPTER 3 ............................................................................................................... 39 Violence Exposure of Women Physicians and Their Perspectives on Individual Armament Murat Bora GOKKAYA CHAPTER 4 Carrying Humankind to the Next Level: Cleaner Air For Sustainable Futures Assist. Prof. Leman GİRESUNLU, Ph.D CHAPTER 5 ............................................................................................................... 67 Celebrating Christmas, Through Selected Netflix Movies, During the 2022-2023 Season: The Mistletoe Versus the Social Media Assist. Prof. Leman GİRESUNLU, Ph.D CHAPTER 6 ............................................................................................................... 89 A Comparison of the Impact of International Marketing Mix Adaptation Strategies on the Export Performance of Domestic and Foreign Companies in the Jewelry Sector Ahmet KARACA CHAPTER 7 ............................................................................................................. 109 Strategic Management Process in Institutions; A Company Review Dr. Filiz MIZRAK CHAPTER 8 ............................................................................................................. 125 The Role and Importance of the Transportation Coordination Center (Ukome) in the Management of Urban Transportation Assistant Prof. Ahmet YAMAN CHAPTER 9 ............................................................................................................. 137 A Revıew on Academic Integrity and the Use of Artificial Intelligence in Education From 2012 to 2022 Assist. Prof. Ceren Çubukçu ÇERASİ, Ph.D Dr. Yavuz Selim BALCIOĞLU ISBN: 978-625-6971-27-1 4 CHAPTER 10 .......................................................................................................... 151 Recreation Needs of Syrian Asylum Seekers in Turkey and the Possibility of Meeting Those Needs Dr. Kayhan KAPLAN CHAPTER 11 .......................................................................................................... 177 Air Pollution Study For Izmir: A Time Series Approach Doç. Dr. Mesut BALIBEY CHAPTER 12 .......................................................................................................... 193 “Anatolian Sisters”: Warrıor, Manufacturer, and Sufi Women of Anatolia Assist. Prof. Cennet Ceren ÇAVUŞ, Ph.D. CHAPTER 13 .......................................................................................................... 207 Aircraft Rescue & Fire Fighting (Arff) Personnel Training Standards With the Scope of High Reach Extendable Turret (Hret) System Used in Aircraft Fire Assist. Prof. Dr. Kaan KOÇALİ CHAPTER 14 .......................................................................................................... 225 Advertising and Marketing Strategies of Domestic Airlines in Turkey Assist. Prof. Dr. Muhammed Talha NARCI CHAPTER 15 .......................................................................................................... 253 Market Planning Implementation Model Offer for Food And Beverage Businesses Dr. Şerif BALDIRAN CHAPTER 16 .......................................................................................................... 271 Cigarette Tax Hikes and Cross-Border Shopping Dr. Ali Umut Güler CHAPTER 17 .......................................................................................................... 281 Employee Relationship Management as A Practice Area of Public Relations Assist. Prof. Dr. Tuba KALÇIK ÜSTÜNDAĞ CHAPTER 18 .......................................................................................................... 293 Science of Eating: Gastrophysics Dr. Ceyhun UÇUK CHAPTER 19 .......................................................................................................... 309 Giving A Voice To Dark Experiences: Black Women Writers on Being A Black Woman Asst. Prof. Meltem UZUNOĞLU ERTEN International Research in Social, Humanities and Administrative Sciences 5 CHAPTER 20 .......................................................................................................... 345 On the Distribution of the E Sound(S) in Turkish: An Elemental and Constituent Structure Analysis DR. Semra BATURAY MERAL CHAPTER 21 .......................................................................................................... 377 Changing Consumption Behavior With Covid 19 and its Effects on Environmental Pollution Assoc. Prof. Göknur EGE CHAPTER 22 .......................................................................................................... 387 Digital Divide And Africa in the Upcoming Metaverse Era: A Study on the Examples of Chad And Djibouti Assoc. Prof. Göknur EGE Mourad Meraneh YOUSSOUF Djiro DARNADJI CHAPTER 23 .......................................................................................................... 405 The Fundamental Factors Guiding Globalization Assoc. Prof. Dr. Fatma Nur YORGANCILAR ATATOPRAK CHAPTER 24 .......................................................................................................... 415 The Effect of Business Analytics on Decision Making: The Role of Learning Organization and Organizational Reputation Dr. Günel AGHASOY Dr. Pınar KAZAZ CHAPTER 25 .......................................................................................................... 441 Linearization Problems in Managerial Sciences Prof. Münevver TURANLI, Ph.D. Kadir YILMAZ CHAPTER 26.......................................................................................................... 441 Short-Term Impact of the Pandemic on European Stocks Dr. Emrah KELEŞ CHAPTER 27 .......................................................................................................... 463 Understanding the Motivation of Generation Z Youth to Invest in Crypto Assets in Turkey: A Qualitative Research Dr. Pınar KAZAZ Dr. Günel AGHASOY CHAPTER 28 .......................................................................................................... 479 Systematic Structure Of Accommodation Tax Arş. Gör. Dr. Yeliz Neslihan AKIN BASA ISBN: 978-625-6971-27-1 6 CHAPTER 29 .......................................................................................................... 513 Legitimacy, Complexity and Motives for Political Action Ass. Prof. Dr. Ali Demir