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Corporate Identity – vom Gesetz der Serie (22/1)
Authors: Bartetzko, Daniel; Berkemann, Karin; Schauen, Till; Liptau, Peter; Wolf, Tobias M.;
Corporate Identity – vom Gesetz der Serie (22/1)
Abstract
“Never change a winning team”, dieses Prinzip hat auch in der Architektur Schule gemacht. Damit ein Unternehmen seine Marke nach außen tragen, damit Baukosten gespart werden konnten, legte man immer wieder Serien auf. Manchmal betraf das Muster nur die Innenausstattung, manchmal gleich das ganze Gebäude. In jedem Fall bieten solche Typisierungen des 20. Jahrhunderts im moderneREGIONAL-Winterheft “Corporate Identity” (22/1, Redaktion: D. Bartetzko) interessante Einblicke in die Frage, wie viel Individuelles im System Moderne möglich war. Die Rechte für die einzelnen Textbeiträge liegen bei den Autor:innen, die Bildrechte sind jeweils am Bild selbst angegeben. Die einzelnen Heftbeiträge sind (in der jeweils aktuellen Form) online zugänglich.
ISSN (online): 2365-0370, HBZ-ID: HT018260134, ZDB-ID: 1050988183
Keywords
Corporate Identity, Serie, Design, Montage, Werbung, Image,
Corporate Identity, Serie, Design, Montage, Werbung, Image,
4 Research products, page 1 of 1
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