The Future of Practice Success……through Personal Concern and Exceptional Service! Practices struggle today Many independent practices or private small chains which sell hearing aids are struggling to cover wages and expenses, hoping to survive the current business year. I have many clients who do not see the future anymore. Most of these businesses often focus mainly on selling hearing aids, accessories related to better hearing (e.g. remote controls, microphones, TV headsets, etc.), as they have done for ages: counting on a good margin from the products sold.