Guide for novice developers, managers, and business owners written in somewhat amateurish style. The text of guide covers multiple aspects of software project management with an accent at web startups management. All expressed ideas are based on personal experience of the author collected since the beginning of 2000's. The author is independent researcher in social sciences; that's why, in addition to standard managerial and technological stuff, the document includes noticeable amount of psychological and sociological material. The recent version of the document has been reviewed by one well-known open source developer; if you want to add your reviews here too, then feel free to contact the author.