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Publication . Article . 2020

The adaptive leadership of social media influencers related to Covid-19

Whitney, Rich; Guthrie, Kathy L.;
Open Access
English
Published: 30 Oct 2020
Publisher: Zenodo
Abstract

Purpose: Social media brings the whole of the world right into our lives and devices. Sharing common experiences helps normalize our feelings of confusion and a loss of control especially during the Covid-19 pandemic. Methods: This conceptual paper uses content analysis to explore two YouTube influencers, Randy Rainbow and Chris Mann, in how they produce content and provide adaptive leadership to the general public through hope and resilience. Results: Social media influencers have emerged as adaptive leaders and have provided humor and levity during the challenging times of COVID-19. Influencers are content creators that entertain, inspire, and inform their followers through social media platforms. This conceptual paper uses content analysis to explore two YouTube influencers, Randy Rainbow and Chris Mann, in how they produce content and provide adaptive leadership to the general public through hope and resilience. Implications: The social media influencers highlighted personify the adaptive leadership theory of observing from the balcony while interacting on the dance floor. Through the brilliance of their craft these influencers provide clever and entertaining messages of hope with alacrity.

SUBMITTED: MAY 2020, REVISION SUBMITTED: JULY 2020, ACCEPTED: AUGUST 2020, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 OCTOBER 2020

Subjects by Vocabulary

Dewey Decimal Classification: ddc:070 ddc:150

Subjects

αdaptive leadership, hope, resilience, social media, Publizistische Medien, Journalismus,Verlagswesen, Psychologie, News media, journalism, publishing, Psychology, adaptive leadership, interaktive, elektronische Medien, psychische Störungen, Behandlung und Prävention, Interactive, electronic Media, Psychological Disorders, Mental Health Treatment and Prevention, Epidemie, psychische Belastung, Soziale Medien, Einfluss, Hoffnung, Resilienz, epidemic, psychological stress, social media, influence, hope, resilience, 10600

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