publication . Article . 2020

The adaptive leadership of social media influencers related to Covid-19

Whitney, Rich; Guthrie, Kathy L.;
Open Access English
  • Published: 30 Oct 2020
  • Publisher: Zenodo
Abstract
Purpose: Social media brings the whole of the world right into our lives and devices. Sharing common experiences helps normalize our feelings of confusion and a loss of control especially during the Covid-19 pandemic. Methods: This conceptual paper uses content analysis to explore two YouTube influencers, Randy Rainbow and Chris Mann, in how they produce content and provide adaptive leadership to the general public through hope and resilience. Results: Social media influencers have emerged as adaptive leaders and have provided humor and levity during the challenging times of COVID-19. Influencers are content creators that entertain, inspire, and inform their fol...
Subjects
free text keywords: ��daptive leadership, hope, resilience, social media, Publizistische Medien, Journalismus,Verlagswesen, Psychologie, News media, journalism, publishing, Psychology, adaptive leadership, interaktive, elektronische Medien, psychische Störungen, Behandlung und Prävention, Interactive, electronic Media, Psychological Disorders, Mental Health Treatment and Prevention, Epidemie, psychische Belastung, Soziale Medien, Einfluss, Hoffnung, Resilienz, epidemic, psychological stress, social media, influence, hope, resilience, 10600, αdaptive leadership, ddc:070, ddc:150
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Open Access
Zenodo
Article . 2020
Provider: Datacite
Open Access
ZENODO
Article . 2020
Provider: ZENODO
Open Access
Zenodo
Article . 2020
Provider: Datacite
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