publication . Article . 2017

The evolution of destination branding: A review of branding literature in tourism

Marta Almeyda-Ibáñez; Babu P. George;
Open Access
  • Published: 01 Mar 2017
  • Publisher: MISC
Abstract
SUBMITTED: AUG 2016, REVISION SUBMITTED: NOV 2016, ACCEPTED: DEC 2016, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 27 MARCH 2017
Persistent Identifiers
Subjects
free text keywords: Wirtschaft, Economics, destination management; brand equity; unique selling proposition, Marketing, Tourismus, Werbung, Marke, tourism, advertising, trademark, 20400, 40200, Destination management, branding, brand equity, unique selling proposition, Destination management, branding, brand equity, unique selling proposition, measurement, challenges, ddc:330, lcsh:Management. Industrial management, lcsh:HD28-70, lcsh:Marketing. Distribution of products, lcsh:HF5410-5417.5
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