publication . Article . 2016

Extending tourism marketing: Implications for targeting the senior tourists' segment

Nella, Athina; Christou, Evangelos;
Open Access English
  • Published: 01 Jan 2016
  • Publisher: HAL CCSD
Abstract
{"references": ["Ala`a Nimer AbuKhalifeh, & Ahmad Rasmi AlBattat. (2015). Customer perceptions of service quality in luxury hotels in Jordan. Journal of Tourism, Heritage & Services Marketing, 1(1), 30\u201334. http://doi.org/10.5281/zenodo.376328", "Alen, E., Nicolau, J.L., Losada, N. and Dominguez, T. (2014). Determinant factors of denior tourists' length of stay. Annals of Tourism Research, 49(1), pp. 19-32.", "Anderson, B., and Langmeyer, L. (1982). The under 50 and over 50 travelers: a profile of similarities and differences. Journal of Travel Research, 20(Spring), pp. 20\u201324.", "Backman, K.F., Backman S.J., and Silverberg K.E., (1999). An inves...
Persistent Identifiers
Subjects
free text keywords: Market segmentation, senior tourism market, ageing population, market targeting, destination marketing organisations, JEL: L - Industrial Organization/L.L8 - Industry Studies: Services/L.L8.L83 - Sports • Gambling • Restaurants • Recreation • Tourism, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration, JEL: O - Economic Development, Innovation, Technological Change, and Growth/O.O1 - Economic Development, [SHS.GESTION]Humanities and Social Sciences/Business administration, Market segmentation, senior tourism market, ageing population, market targeting, destination marketing organisations, Wirtschaft, Economics, senior tourism market; market targeting; destination marketing organisations, Marketing, Tourismus, Altersgruppe, alter Mensch, Marktsegmentierung, Zielgruppe, tourism, age group, elderly, target group, 20400, 40200, lcsh:Management. Industrial management, lcsh:HD28-70, lcsh:Marketing. Distribution of products, lcsh:HF5410-5417.5, ddc:330
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73 references, page 1 of 5

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Commission of the European Communities, (2009). Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions: Dealing with the impact of an ageing population in the EU (2009 Ageing Report).

Dann, G.M.S. (2001). Senior tourism and quality of life. Journal of Hospitality and Leisure Marketing, 9(1/2), pp. 5-18.

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