<script type="text/javascript">
<!--
document.write('<div id="oa_widget"></div>');
document.write('<script type="text/javascript" src="https://www.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=undefined&type=result"></script>');
-->
</script>

COPY SCRIPT

For further information contact us at helpdesk@openaire.eu

Claim

Marketing in the Hellenic private secondary education during the recession

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2018 English :null

Authors: Apostolou, Georgios; Papatsimpas, Achilleas; Gounas, Athanasios S.;

doi: 10.25656/01:18965 , 10.5281/zenodo.3598486 , 10.5281/zenodo.3598485

Marketing in the Hellenic private secondary education during the recession

- Summary
- Subjects
- References
  (34)
- Metrics

Abstract

The purpose of this research, is to investigate whether, during the economic crisis, various private secondary-education organizations in Greece including secondary tutorial schools, private schools, foreign language centers, special course delivery services (private tutorial schools) and study centers, develop and pursue a marketing strategy. Other points covered include demographics, characteristics of organisations, specific strategy focus, amount spent on such strategy and possible changes on both academic and financial level. Possible correlations between specific marketing actions and results were calculated. The statistical analysis of the data, showed that the implementation of a marketing plan (and the amount invested on this project) positively affect students' academic performance, new enrollments, organizations’ earnings and recruitment of new scientific staff. Twenty close-ended questionnaires were used to collect the data. During research period, many private schools had ceased their duties because of summer holiday time. As a result, a small number of the data was collected from these schools and it will not be possible to generalize any results for the ones

SUBMITTED: APRIL 2018, REVISION SUBMITTED: JUNE 2018, ACCEPTED: SEPTEMBER 2018, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 19 OCTOBER 2018

Subjects by Vocabulary

Library of Congress Subject Headings: lcsh:LB5-3640 lcsh:Theory and practice of education

Dewey Decimal Classification: ddc:370

Keywords

Economic recession, Bildungswesen besonderer Schulformen, Erziehung, Schul- und Bildungswesen, Economic crisis, Private Bildungseinrichtung, educational organizations; academic performance, Secondary education, Academic performance, Wissenschaftliches Personal, Education, Organization of education, Special Types of Education/Schools, FOS: Economics and business, Rezession, Questionnaire survey, secondary education, Fragebogenerhebung, Correlational analysis, Wirtschaftskrise, Bildungsorganisation, Bildungsplanung und Bildungsrecht, Scientific staff, Sonstige, Bildung und Erziehung, Educational Organizations, Marketing, Greece, private school, 40200, Griechenland, Sekundarbereich, Correlation, Private Grundschule, Marketing mix, education system, Bildungswesen, 10600, Greek secondary private education, Bildungsorganisation, Korrelation, Scientific personnel, Privatschule

34 references, page 1 of 4

Bainbridge, J. (2004), “Dental diversification”, Marketing, 12 September, pp. 36-37.

Basheer Al-Alak, A.M. (2010), “Measuring and evaluating business student satisfaction perception at public and private universities in Jordan”, Asian Journal of Marketing, Vol. 4No. 2, pp. 62-80.

Bell, L., Bush, T., Bell, L., Bolam, R., Glatter, R., & Ribbins, P. (1999). Primary schools and the nature of the education market place.

Brown, S.W., Fisk, R.P. and Bitner, M.J. (1994), “The development and emergence of services marketing thought”, International Journal of Service Industry Management,Vol. 5 (1), pp. 21-48.

Carlson, C.K. (1992), “The first step of marketing a college or university”, AMA Symposium on the Marketing of Higher Education, pp. 5-13.

Christou, E. (2006). A qualitative analysis of consumer attitudes on adoption of online travel services. Tourism: An International Interdisciplinary Journal, 54(4), 323-332. [OpenAIRE]

Christou, E. & Kassianidis, P. (2002). Examining the Adoption of E-shopping for Travel Services: Determinants of Consumers' Perceptions. Information and Communication Technologies in Tourism 2002. A. Wober, A. Frew, and M. Hitz., (eds.), Springer-Verlag, Wien.

Christou, E. and Sigala, M. (2002). Innovation in hospitality and tourism education. International Journal of Tourism Research, 4(1), 65-67.

Cubillo, J., Sanchez, J. and Cervino, J. (2006), “International students' decision-making process”, International Journal of Educational Management, Vol. 20 No. 2, pp. 101-15.

Daniel, Wayne W. (1990). "Kruskal-Wallis one-way analysis of variance by ranks". Applied Nonparametric Statistics (2nd ed.). Boston: PWS-Kent. pp. 226-234. ISBN 0-534-91976-6.

chevron_left
1
2
3
4
chevron_right

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

Usage byUsageCounts

visibility	views	305
download	downloads	270

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

BIP!

305
views
270
downloads
Powered by

Found an issue? Give us feedback

visibility

download

Average

305

270