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ZENODO
Other literature type . 2019
License: CC BY
Data sources: ZENODO
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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Project deliverable . 2019
License: CC BY
Data sources: Datacite
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"Trees in the field" as a selling argument HD

Authors: Léo Godard;

"Trees in the field" as a selling argument HD

Abstract

Agroforestry, being still a marginal form of farming nowadays in France, is not yet well-known by the consumers. However, we now know that this way of producing food, combined with a global agroecological approach, leads to more sustainable systems. Agroforestry goes beyond simple food production, providing ecological and social services. Various studies also suggest that those changes in practices tend to lead to higher quality products (taste and nutrition), improving the health and pleasure of the consumers. Taking into account these characteristics, agroforestry products can be marketed as such, so as to provide added value for the farmers and, probably as important, raise awareness among the wider audience. Some producers have already taken this opportunity and added to their marketing strategy an adapted story-telling to explain and display their practices. Today, a significant part of the market share is occupied by educated and increasingly demanding consumers who look for quality and meaningful purchases. This is a clear opportunity for agroforestry products that, if well-marketed, can comply with both expectations. In France, this marketing trend is adopted by both individual farms and the larger food value chain.

Keywords

Marketing; commercialization; story-telling; products; advertising; AFINET; factsheet

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    impulse
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    Average
  • citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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Found an issue? Give us feedback
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Funded by
EC| AFINET
Project
AFINET
Agroforestry Innovation Networks (AFINET)
  • Funder: European Commission (EC)
  • Project Code: 727872
  • Funding stream: H2020 | CSA
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