The MATATAG Curriculum represents a holistic approach to education, integrating values education across all grade levels and subjects in the Philippines. This research examines the implementation of the MATATAG Curriculum with a focus on values education. Preliminary findings indicate positive impacts on student behavior and academic performance. Challenges such as varying support and resistance to changes were identified. Strategies including the Whole School Approach and continuous professional development for teachers are proposed to address these challenges. The curriculum's emphasis on values integration fosters not only academic excellence but also the development of character and essential life skills. Moving forward, ongoing evaluation and refinement of values education initiatives are crucial for sustained success. The MATATAG Curriculum signifies a significant step towards preparing students to become responsible citizens equipped with the values and skills necessary for success in the 21st century. Keywords: MATATAG Curriculum, values education, holistic education, whole school approach