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ZENODO
Article . 2024
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2024
License: CC BY
Data sources: Datacite
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The effect of environmental dynamism on strategic orientation and innovation: An empirical study of Jordanian firms.

Authors: Nayel Mousa Rababah;

The effect of environmental dynamism on strategic orientation and innovation: An empirical study of Jordanian firms.

Abstract

Strategic orientation represents resources and capabilities into firm performance. Further, the relationship between strategic orientation components and innovation performance has been focus of numerous empirical studies over the past decade.The study employs strategic orientation literature to address the issues of strategic orientation. Collected data from 420 executives in 133 firms in Jordan was analyzed using structural equation modeling and hierarchal regression. Strategic orientation assessed as predictors of new product performance, as was the proposed moderator, perceived environmental dynamism. The study finds that both of market orientation and technology orientation have significant effects on new product performance/ innovation success. Further, environmental dynamism had also showed a significant impact on strategic orientation (market orientation and technology orientation) and a new product performance, and at higher levels, a significant moderating effect. The empirical analyses yield results consistent with these arguments. Implications for research and practice are correspondingly discussed.

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  • citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green