Current changes in management practices at the international level, have influenced the concept of institutional management at national level. Today, the openness of managerial staff to ensure quality of the educational process, determines continuous development and openness towards solid innovation. The struggle to promote excellence at its home, urges us to be generating good practices which will provide a change from the inside out, given the fact that we want a society in which efficiency is promoted. An important aspect for the capitalization of quality and progressive development is the role of professional branding.