The discursive practices of describing American Rusyns presented in the works of English-speaking researchers are considered. There are two types of descriptions of the discourse of American Rusyns: discursive-social descriptions and discursive-confessional descriptions. The English-language nominations of Rusyns are considered as elements of frontier semantics. The code of the Rusyn culture integrates with the hierarchically organized American system of communicative codes, forming the semiotics of the American cultural landscape. The American Orthodox discourse becomes part of the American frontier, within which a special language of contact of linguistic consciousnesses is created, which is the basis of a diversified American identity. Descriptions of Rusyns allow, on the one hand, to focus attention on how an ethnic group produces a place, on the other hand, to observe the features of the created metalanguage of the description of Rusyns, to determine how a place is produced with the help of linguistic activity.