Customer satisfaction is an enticing field for research and study. In today's marketing, customer satisfaction is a decisive premise. It is regarded as the essential marketing indicator in countless firms, given the fact that it is a primary predictor of consumer retention and business results. The rationale for customer satisfaction is witnessed in all segments of the economy, be it hospitality & tourism, banking, healthcare, aviation, the media, and the like. The editor has made it a priority to put together a wide range of topics on customer satisfaction in a single volume that academics and researchers will find valuable. The pieces in this volume demonstrate the ever changing character of the fascinating domain of Customer Satisfaction.