This article analyzes the concepts of cognitive and cultural linguistics, as well as the hypotheses of the linguaculturological branch of language. Based on the analysis of the linguocultural correlation between language and culture, linguoculturalism is a new aspect of the complex approach to language and culture, and their mutual relationship, their mutual influence on the development of language and culture, and their connection with social life, psychology, and philosophy are summarized. It was also argued that linguaculturology is a rapidly developing field of linguistics.