This entry delves into the fundamental elements of business models, examining the vital interconnected components of value creation, proposition, and delivery. By emphasizing the relationship between these elements, the entry highlights their collective significance in constructing a resilient business model that is essential for informed strategic decisions. The discussion explores the transformative potential of innovative business models emphasising their iterative nature. This dynamic approach is essential to stay competitive in uncertain and complex markets. The entry provides examples from diverse sectors, elucidating the novel value embedded in their respective business models. The entry extends the encouragement for organizations to innovate sustainable business models, aligning of models supporting activities that address economic, social, and environmental challenges and value creation opportunities.