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Towards an understanding of corporate web identity
Microsoft Academic Graph classification: Sociology Public relations business.industry business Identity (social science)
Microsoft Academic Graph classification: Sociology Public relations business.industry business Identity (social science)
- Wellcome Centre for Molecular Parasitology United Kingdom
- Scottish Universities Environmental Research Centre United Kingdom
- University of Glasgow United Kingdom
- MRC-University of Glasgow Centre For Virus Research United Kingdom
Afuah, A.2003 'Redefining firm boundaries in the face of the Internet: Are firms really shrinking?'. Academy of Management Review 28/1: 34-53. [OpenAIRE]
Balmer, J. M. T., & Gray, E. R. (2000). Corporate identity and corporate communications: Creating a competitive advantage. Industrial and Commercial Training, 32(7), 256-262.
Bartholme, R.H., and Melewar, T.C. (2011) 'Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension.' Corporate Communications: An International Journal Vol. 16 No.1 pp 53-64 Melewar, T.C. (1993), “Determinants of the corporate identity concept: a review of literature”, Journal of Marketing Communications, Vol. 9 No. 4, pp. 195-220.
Melewar, T.C., Akel, S (2005) "The role of corporate identity in the higher education sector: A case study", Corporate Communications: An International Journal, Vol. 10 Iss: 1, pp.41 - 57 [OpenAIRE]
Melewar, T.C., and Karaosmanoglu, E. (2006) 'Seven dimensions of Corporate identity: A categorisation from the practitioners' perspective.' European Journal of Marketing Vol. 40 No 7/8 pp 846-869 Schmitt, B.H., Simonson, A. and Marcus, J. (1995), “Managing corporate image and identity”, Long Range Planning, Vol. 28 No. 5, pp. 82-92. [OpenAIRE]
- Wellcome Centre for Molecular Parasitology United Kingdom
- Scottish Universities Environmental Research Centre United Kingdom
- University of Glasgow United Kingdom
- MRC-University of Glasgow Centre For Virus Research United Kingdom