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Publication . Part of book or chapter of book . 2015

Towards an understanding of corporate web identity

Carole Elliott; Sarah Robinson;
Open Access
Published: 17 Feb 2015
Publisher: Routledge
Country: United Kingdom
No abstract available.
Subjects by Vocabulary

Microsoft Academic Graph classification: Sociology Public relations business.industry business Identity (social science)

Afuah, A.2003 'Redefining firm boundaries in the face of the Internet: Are firms really shrinking?'. Academy of Management Review 28/1: 34-53. [OpenAIRE]

Balmer, J. M. T., & Gray, E. R. (2000). Corporate identity and corporate communications: Creating a competitive advantage. Industrial and Commercial Training, 32(7), 256-262.

Bartholme, R.H., and Melewar, T.C. (2011) 'Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension.' Corporate Communications: An International Journal Vol. 16 No.1 pp 53-64 Melewar, T.C. (1993), “Determinants of the corporate identity concept: a review of literature”, Journal of Marketing Communications, Vol. 9 No. 4, pp. 195-220.

Melewar, T.C., Akel, S (2005) "The role of corporate identity in the higher education sector: A case study", Corporate Communications: An International Journal, Vol. 10 Iss: 1, pp.41 - 57 [OpenAIRE]

Melewar, T.C., and Karaosmanoglu, E. (2006) 'Seven dimensions of Corporate identity: A categorisation from the practitioners' perspective.' European Journal of Marketing Vol. 40 No 7/8 pp 846-869 Schmitt, B.H., Simonson, A. and Marcus, J. (1995), “Managing corporate image and identity”, Long Range Planning, Vol. 28 No. 5, pp. 82-92. [OpenAIRE]

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Part of book or chapter of book . 2014