When Ron Landes approached me last summer with the idea to launch a journal dedicated to adipose tissue research, it resonated immediately; I loved the idea. Thus, it is with great pleasure that we launch Adipocyte, the first international peer-reviewed multi-disciplinary journal to focus exclusively on research covering all aspects of adipose tissue physiology and pathology. In Adipocyte we recognize that the adipose tissue is the largest endocrine organ in the body, and we realize that a number of chronic diseases related to the ever increasing incidence of obesity worldwide including diabetes, hypertension, cardiovascular disease and cancer are linked to dysfunctional adipose tissue. The exponential growth related to adipose tissue research over the past decade will only continue to increase; adipose tissue and adipocytes will continue to be a central focus to warrant a dedicated platform of scientific exchange for those studying the biology of adipose tissue, function and disease. We believe that the broad scope of Adipocyte will differentiate it from other publications in the field, giving Adipocyte the potential to be a very successful journal.