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analysis of the influence of product quality and promotion of consumer decisions to subscribe to mnc vision case study at pt mnc sky vision palembang

descriptionPublicationkeyboard_double_arrow_right Article 15 Aug 2019Publisher:Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESPJournal:International Journal of Management and Humanities, volume 3, pages 14-18 (eissn: 2394-0913,

Authors: Amrulah Robi; Zakaria Wahab; Marlina Widiyanti;

doi: 10.35940/ijmh.l0324.0831219

analysis of the influence of product quality and promotion of consumer decisions to subscribe to mnc vision case study at pt mnc sky vision palembang

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Abstract

This study aims to look at consumer decisions in subscribing to MNC Vision at PT. MNC Sky Vision Palembang with independent variables of quality research and promotion. The study population was 540 MNC Vision customers in Palembang in 2018. As for the sample, there were 100 customers at the MNC Vision Palembang. This study uses the research method of multiple linear regression analysis. Based on the test results it was found that there was a positive and significant influence on the quality and promotion of consumer decisions in influencing consumer decisions to subscribe to MNC Vision.

Keywords

Quality Product, Promotion, Decisions of Consumer

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	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	1
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	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average