publication . Article . Other literature type . 2021

Trust in Public Relations in the Age of Mistrusted Media: A European Perspective

Ángeles Moreno; Ralph Tench; Piet Verhoeven;
Open Access English
  • Published: 01 Mar 2021 Journal: Publications, volume 9, issue 7 (issn: 2304-6775, Copyright policy)
  • Publisher: MDPI AG
  • Country: Netherlands
Abstract
One of the core problems of misinformation and post-trust societies is, indeed, trust in communications. The undermining of the credibility of media as the backbone of democratic societies is becoming a serious problem that affects democracy, business and all kinds of public institutions and organizations in society(ies). This paper explores perceptions of trust in key stakeholders involved in communication on behalf of organizations. Findings are considered at the professional (macro), departmental (meso) and individual (micro) level as well as considering the trusted role of non-specialist communicators for organizations including internal and external spokesp...
Subjects
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: post-trust, disinformation, trust, media credibility, gatekeepers, management communication, Computer Science Applications, Media Technology, Communication, Business and International Management, Library and Information Sciences, strategic communication, public relations, journalism, lcsh:Communication. Mass media, lcsh:P87-96, lcsh:Information resources (General), lcsh:ZA3040-5185
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