Seed and fruit development are intimately related processes controlled by internal signals and environmental cues. The absence of seeds is usually appreciated by consumers and producers because it increases fruit quality and fruit shelf-life. One method to produce seedless fruit is to develop plants able to produce fruits independently from pollination and fertilization of the ovules. The onset of fruit growth is under the control of phytohormones. Recent genomic studies have greatly contributed to elucidate the role of phytohormones in regulating fruit initiation, providing at the same time genetic methods for introducing seedlessness in horticultural plants.