(Platt, 1964). Simply stated, Platt’s view ofscientific research in its highest form pro-ceeds through three steps: developmentof alternative hypotheses; design of cru-cial experiments to exclude one or morehypotheses; execution of careful studies toobtain clear-cut results. It was a powerfulreminder of how problem solving can beperformed, written in a style both infor-mal and authoritative. In those days it wasnot unusual for the most prestigious sci-entific outlets to publish articles whoselanguageseemstonowadayshavebeenrel-egated to blog posts. Just seven years ear-lier, another