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Naming – O micro discurso do consumo: como dar nome a marcas e produtos

Authors: Irene Carballido;

Naming – O micro discurso do consumo: como dar nome a marcas e produtos

Abstract

Este livro é pioneiro em apresentar, no Brasil, as lógicas de produção dos nomes de marcas. Está estruturado de forma didática e ensina a fazer um Plano de Naming. Além de instrumental, apresenta conceitos importantes sobre o consumo no cotidiano das pessoas e sua relação com as marcas.

Keywords

Publicidade, Identidade Verbal, Marcas, Naming, Branding

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