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Full-Text: https://osf.io/download/62b786557b42d90985f13f9d/
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https://doi.org/10.31219/osf.i...
Article . 2022 . Peer-reviewed
Data sources: Crossref
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Marketing mix

descriptionPublicationkeyboard_double_arrow_right Article , Preprint 25 Jun 2022Publisher:Center for Open Science
Authors: Muthmainnah;

doi: 10.31219/osf.io/d5fx4

Abstract

Marketing mix merupakan salah satu kegiatan pemasaran yang sangat menentukan keberhasilan suatu perusahaan dalam mencapai tujuan perusahaan tersebut. Dalam marketing mix terdapat variable-variabel yang merupakan inti dari sistem pemasaran perusahaan, yakni produk, struktur harga, kegiatan promosi dan sistem distribusi yang dapat menciptakan dan mendorong terciptanya pembeli

Keywords

Other Social and Behavioral Sciences, Social and Behavioral Sciences

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze