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https://doi.org/10.31219/osf.i...
Article . 2021 . Peer-reviewed
License: CC BY
Data sources: Crossref
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ASPEK PEMASARAN

Authors: Muh. Ridwan Taha;

ASPEK PEMASARAN

Abstract

This study analyzes the aspects of market, marketing, and finance of the small business of traditional snack industries. Analysis on these aspects is required in order to determine the feasibility of business development of small business of traditional Bangka snack industries. This study uses quantitative and qualitative analysis to analyze aspects of market, marketing and finance. For the market aspects, there are analyses of demand, supply and market forms. For the marketing aspects, there are analyses of market segmentation, target market, market positioning, SWOT analysis, competitor and marketing mix, while for the financial aspect there are analyses of Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Profitabilty Index (PI) .Keywords: Bangka snack industries, Aspect of Market, Marketing and Finance.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
hybrid
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